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Latest CX News | September 2025

Latest CX news

Welcome to the Hammer Newsletter, focusing on all things CX and Contact Center testing and assurance!

Ever feel like there aren’t enough hours in the day?

You can count on Hammer to keep you up-to-date on the latest news, releases, and opportunities in the world of CX and contact center testing and assurance. Check out this month’s top headlines to stay informed and stay ahead. 

Hammer CX solutions now available on AWS Marketplace

Hammer CX solutions now available on AWS Marketplace

With our new page on AWS Marketplace, we’re empowering contact center leaders around the world to improve and assure the quality of their evolving CX environments from agent to customer.

Retail window featuring a big Black Friday sale promotion

CX & AI influenced $60B in sales last Black Friday

Cyber Week is coming! Make sure your contact center environment is prepared for the rush of customer demands with the CX optimization and load testing tips found in our Black Friday Prep Guide and Infographic. 

Infographic by CX Today: Chatbot vs. AI Chatbot vs. Agentic AI

CX Today: Chatbot vs. AI Chatbot vs. Agentic AI

Conversational AI inevitably has a role to play in contact centers moving forward, but which of these options are best for each CX application? And what limitations are scaring CX leaders away for now? 

Infographic: CX Today